Content Analysis in Consumer ResearchHarold H. Kassarjian1977-06-01articleJournal of Consumer Research2,310 citationsclosedNo readable copy stored yet — this record is metadata only.Computational and Text Analysis MethodsConsumer Behavior in Brand Consumption and IdentificationConsumer Behavior and Market DynamicsAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 2,310 citations exist upstream.References1970Content Analysis for the Social Sciences and Humanities.1955Reliability of Content Analysis: The Case of Nominal Scale Coding1966The general inquirer: A computer approach to content analysis.1966Experiments in induction1977An Analysis of Information Content in Television Advertising2019From Caligari to Hitler1957The Dialogue of Courtship in Popular Songs1969Changing Courtship Patterns in the Popular SongCited by2007A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements2012How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter?1994Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation1997The impact of other customers on service experiences: A critical incident examination of “getting along”1988A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet2020Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs1980Environmental Performance and Corporate Disclosure2010Exploring determinants of voting for the “helpfulness” of online user reviews: A text mining approach