A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet

Russell W. Belk, John F. Sherry, Melanie Wallendorf

Journal of Consumer Research· 1988-03-01· article· 719 citationsclosed

Cross-Cultural and Social Analysis Consumer Behavior in Brand Consumption and Identification Qualitative Research Methods and Ethics

Abstract

Naturalistic inquiry as an ethnographic approach is explained and utilized for exploring emergent themes in buyer and seller behavior at a swap meet. Components of the method used include purposive sampling, triangulation across researchers, emergent theme analysis, autodriving, memoing, member checks, and auditing. Four emergent dialectical substantive themes are discussed: freedom versus rules, boundaries versus transitions, competition versus cooperation, and sacred versus profane.

Cite this

Russell W. Belk, John F. Sherry, Melanie Wallendorf (1988). A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet. Journal of Consumer Research. https://doi.org/10.1086/209128

@article{w1988a,
  title  = {A Naturalistic Inquiry into Buyer and Seller Behavior at a Swap Meet},
  author = {Belk, Russell W. and Sherry, John F. and Wallendorf, Melanie},
  year   = {1988},
  journal = {Journal of Consumer Research},
  doi    = {10.1086/209128}
}

Citations in this library

Stored only when both papers are in the corpus — 719 citations exist upstream.

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