Analysis and Interpretation of Qualitative Data in Consumer ResearchSusan Spiggle1994-12-01articleJournal of Consumer Research2,938 citationsclosedNo readable copy stored yet — this record is metadata only.Qualitative Research Methods and ApplicationsConsumer Behavior and Market DynamicsData Analysis and ArchivingAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 2,938 citations exist upstream.References2017The Discovery of Grounded Theory1992Basics of Qualitative Research2017The Interpretation of Cultures1987Qualitative Analysis for Social Scientists1987Anthropology as Cultural Critique: An Experimental Moment in the Human Sciences1974"From the Native's Point of View": On the Nature of Anthropological Understanding1987The Buying Impulse1989The Sacred and the Profane in Consumer Behavior: Theodicy on the OdysseyCited by2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities2024What Is Qualitative Research? An Overview and Guidelines2005Grounded theory, ethnography and phenomenology2006Measuring Motivations for Online Opinion Seeking2000Older Consumers' Disposition of Special Possessions2014Online brand community engagement: Scale development and validation2008Designing and Implementing Corporate Social Responsibility: An Integrative Framework Grounded in Theory and Practice2011“Why Don’t Consumers Care About CSR?”: A Qualitative Study Exploring the Role of CSR in Consumption Decisions