Basics of Qualitative Research

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Julie L. Ozanne, Anselm Strauss, Juliet M. Corbin (1992). Basics of Qualitative Research. Journal of Marketing Research. https://doi.org/10.2307/3172751

@article{l1992basics,
  title  = {Basics of Qualitative Research},
  author = {Ozanne, Julie L. and Strauss, Anselm and Corbin, Juliet M.},
  year   = {1992},
  journal = {Journal of Marketing Research},
  doi    = {10.2307/3172751}
}

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