S
Study
Academic Library
Search
Shelves
Open access
My library
Review
Mark B. Houston · Study
Home
/
Author
Mark B. Houston
33 works
· latest 2021
· 5 institutions
cluster: provisional
ORCID 0000-0001-9397-9403
Works
33 shown
What brand do I use for my new product? The impact of new product branding decisions on firm value
Journal of the Academy of Marketing Science
·
2021
·
3 authors
17
citations
The importance of behavioral outcomes
Journal of the Academy of Marketing Science
·
2021
·
2 authors
·
Open access
120
citations
The Future of B2B Customer Solutions in a Post-COVID-19 Economy: Managerial Issues and an Agenda for Academic Inquiry
Journal of Service Research
·
2020
·
8 authors
·
editorial
·
Open access
79
citations
Introduction to the business model innovations in emerging markets special issue
Journal of the Academy of Marketing Science
·
2020
·
2 authors
·
Open access
3
citations
Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing
Journal of the Academy of Marketing Science
·
2020
·
2 authors
·
editorial
·
Open access
312
citations
Marketing in the Sharing Economy
Journal of Marketing
·
2019
·
6 authors
763
citations
Entertainment Science
Springer eBooks
·
2018
·
2 authors
·
book
102
citations
The Fundamentals of Entertainment
Springer eBooks
·
2018
·
2 authors
·
chapter
7
citations
Hands off my Brand! The Financial Consequences of Protecting Brands through Trademark Infringement Lawsuits
Journal of Marketing
·
2018
·
3 authors
53
citations
Review articles: purpose, process, and structure
Journal of the Academy of Marketing Science
·
2017
·
3 authors
·
Open access
1,004
citations
When marketing strategy meets culture: the role of culture in product evaluations
Journal of the Academy of Marketing Science
·
2017
·
4 authors
105
citations
Transformational Relationship Events
Journal of Marketing
·
2015
·
5 authors
·
Open access
146
citations
Relationship Velocity: Toward a Theory of Relationship Dynamics
Journal of Marketing
·
2012
·
4 authors
358
citations
Unpacking What a “Relationship” Means to Commercial Buyers: How the Relationship Metaphor Creates Tension and Obscures Experience
Journal of Consumer Research
·
2012
·
3 authors
·
Open access
49
citations
The Impact of Mission Fulfillment on the Internal Audience: Psychological Job Outcomes in a Services Setting
Journal of Service Research
·
2010
·
4 authors
57
citations
Distinguishing supplier reputation from trust in buyer–supplier relationships
Industrial Marketing Management
·
2010
·
2 authors
87
citations
Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures
Journal of Marketing
·
2009
·
3 authors
145
citations
The Last Picture Show? Timing and Order of Movie Distribution Channels
Journal of Marketing
·
2007
·
5 authors
133
citations
Use of relationship marketing programs in building customer–salesperson and customer–firm relationships: Differential influences on financial outcomes
International Journal of Research in Marketing
·
2007
·
5 authors
238
citations
Determinants of motion picture box office and profitability: an interrelationship approach
Review of Managerial Science
·
2007
·
3 authors
123
citations
Does innate consumer innovativeness relate to new product/service adoption behavior? The intervening role of social learning via vicarious innovativeness
Journal of the Academy of Marketing Science
·
2007
·
3 authors
191
citations
Returns on Business-to-Business Relationship Marketing Investments: Strategies for Leveraging Profits
Marketing Science
·
2006
·
3 authors
203
citations
Can good marketing carry a bad product? Evidence from the motion picture industry
Marketing Letters
·
2006
·
3 authors
110
citations
Assessing the validity of secondary data proxies for marketing constructs
Journal of Business Research
·
2003
·
1 author
108
citations
Relating marketing expertise on the top management team and strategic market aggressiveness to financial performance and shareholder value
Journal of Strategic Marketing
·
2003
·
4 authors
36
citations
Barriers to Matching New Technologies and Market Opportunities in Established Firms
Journal of Product Innovation Management
·
2003
·
2 authors
125
citations
The Impact of Article Method Type and Subject Area on Article Citations and Reference Diversity in JM, JMR, and JCR
Marketing Letters
·
2001
·
2 authors
53
citations
Reference Diversity inJCR, JM, andJMR: A Reexamination and Extension of Tellis, Chandy, and Ackerman (1999)
Journal of Consumer Research
·
2001
·
2 authors
42
citations
Cross-Unit Competition for a Market Charter: The Enduring Influence of Structure
Journal of Marketing
·
2001
·
4 authors
77
citations
A Reexamination of the Motives and Gains in Joint Ventures
Journal of Financial and Quantitative Analysis
·
2000
·
2 authors
162
citations
Buyer–Supplier Contracts versus Joint Ventures: Determinants and Consequences of Transaction Structure
Journal of Marketing Research
·
2000
·
2 authors
186
citations
The relationship between waiting in a service queue and evaluations of service quality: A field theory perspective
Psychology and Marketing
·
1998
·
3 authors
192
citations
Self-Relevance and Purchase Goals: Mapping a Consumer Decision
Journal of the Academy of Marketing Science
·
1996
·
1 author
83
citations