S
Zodix
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Inbox
Notes
Write
Learn
Alerts
More
Ask your library
Notifications
Quick cite
Review
Search or jump to…
⌘K
Robert L. Underwood · Study
Home
/
Author
Robert L. Underwood
6 works
· latest 2003
· 4 institutions
cluster: provisional
Follow
Claim this profile
h-index
6
i10
6
Citations
2,197
Works here
6
98
00
01
02
03
Most cited in this library
The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience
2003 · 488 citations
Packaging communication: attentional effects of product imagery
2001 · 482 citations
Building Service Brands via Social Identity: Lessons from the Sports Marketplace
2001 · 447 citations
Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand
2002 · 376 citations
A method for assessing residents' satisfaction with community-based services: a quality-of-life perspective
2000 · 272 citations
Works
6 shown
The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience
The Journal of Marketing Theory and Practice
·
2003
·
1 author
488
citations
Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand
The Journal of Marketing Theory and Practice
·
2002
·
2 authors
376
citations
Packaging communication: attentional effects of product imagery
Journal of Product & Brand Management
·
2001
·
3 authors
482
citations
Building Service Brands via Social Identity: Lessons from the Sports Marketplace
The Journal of Marketing Theory and Practice
·
2001
·
2 authors
447
citations
A method for assessing residents' satisfaction with community-based services: a quality-of-life perspective
Social Indicators Research
·
2000
·
4 authors
272
citations
Is your package an effective communicator? A normative framework for increasing the communicative competence of packaging
Journal of Marketing Communications
·
1998
·
2 authors
132
citations