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Richard J. Semenik · Study
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Author
Richard J. Semenik
5 works
· latest 2009
· 1 institutions
cluster: provisional
Works
5 shown
Advertising and integrated brand promotion
Cengage Learning eBooks
·
2009
·
4 authors
·
book
227
citations
Promotion and Integrated Marketing Communications
·
2001
·
1 author
·
book
48
citations
Principles of Marketing: A Global Perspective
·
1993
·
2 authors
·
book
30
citations
Processes and Effects in the Construction of Normative Consumer Beliefs: the Role of Television
ACR North American Advances
·
1991
·
4 authors
41
citations
Chinese Managers' Attitudes toward Advertising in China
Journal of Advertising
·
1986
·
2 authors
47
citations