Advertising and integrated brand promotion

Thomas C. O’Guinn, Chris T. Allen, Richard J. Semenik, Angeline Grace Close

2009-01-01bookCengage Learning eBooks227 citationsclosed

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

Abstract

Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends.

Citations in this library

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