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Thomas C. O’Guinn · Study
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Author
Thomas C. O’Guinn
22 works
· latest 2020
· 5 institutions
cluster: provisional
Works
22 shown
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Journal of Marketing
·
2020
·
5 authors
456
citations
The effects of scarcity on consumer decision journeys
Journal of the Academy of Marketing Science
·
2018
·
14 authors
363
citations
Turning to Space: Social Density, Social Class, and the Value of Things in Stores
Journal of Consumer Research
·
2015
·
3 authors
129
citations
When white space is more than “burning money”: Economic signaling meets visual commercial rhetoric
International Journal of Research in Marketing
·
2013
·
3 authors
51
citations
9 "TOUCHING GREATNESS: THE CENTRAL MIDWEST BARRY MANILOW FAN CLUB" (1991)
The New Press eBooks
·
2011
·
1 author
·
chapter
78
citations
Print advertising: White space
Journal of Business Research
·
2011
·
3 authors
46
citations
Advertising and integrated brand promotion
Cengage Learning eBooks
·
2009
·
4 authors
·
book
227
citations
How Nothing Became Something: White Space, Rhetoric, History, and Meaning
Journal of Consumer Research
·
2006
·
3 authors
180
citations
Brand Community
Journal of Consumer Research
·
2001
·
2 authors
3,994
citations
The Effects of Television Consumption on Social Perceptions: The Use of Priming Procedures to Investigate Psychological Processes
Journal of Consumer Research
·
1998
·
3 authors
237
citations
The Role of Television in the Construction of Consumer Reality
Journal of Consumer Research
·
1997
·
2 authors
403
citations
Processes and Effects in the Construction of Social Reality
Communication Research
·
1993
·
2 authors
190
citations
A Clinical Screener for Compulsive Buying
Journal of Consumer Research
·
1992
·
2 authors
994
citations
Processes and Effects in the Construction of Normative Consumer Beliefs: the Role of Television
ACR North American Advances
·
1991
·
4 authors
41
citations
Compulsive Buying: A Phenomenological Exploration
Journal of Consumer Research
·
1989
·
2 authors
1,528
citations
Heaven on Earth: Consumption at Heritage Village, USA
Journal of Consumer Research
·
1989
·
2 authors
249
citations
Classifying Compulsive Consumers: Advances in the Development of a Diagnostic Tool
ACR North American Advances
·
1989
·
2 authors
205
citations
Compulsive consumption and credit abuse
Journal of Consumer Policy
·
1988
·
2 authors
234
citations
Ethnicity, acculturation, and the importance of product attributes
Psychology and Marketing
·
1987
·
3 authors
73
citations
Acculturation: the Impact of Divergent Paths on Buyer Behavior
ACR North American Advances
·
1986
·
3 authors
60
citations
New Perspectives on Acculturation: the Relationship of General and Role Specific Acculturation With Hispanics' Consumer Attitudes
ACR North American Advances
·
1985
·
2 authors
56
citations
Family Decision Making Role Perceptions Among Mexican-Americanand Anglo Wives: a Cross Cultural Comparison
ACR North American Advances
·
1985
·
3 authors
35
citations