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Acculturation: the Impact of Divergent Paths on Buyer Behavior · Study

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ArticleAcculturation: the Impact of Divergent Paths on Buyer Behavior

Thomas C. O’Guinn1986

Article1986

Acculturation: the Impact of Divergent Paths on Buyer Behavior

Thomas C. O’Guinn · Jinkook Lee · Ronald J. Faber

60 citations·0/0 files stored·ACR North American Advances

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Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values Consumer Behavior and Market Dynamics

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1994Changing Media Consumption in a New Home: Acculturation Patterns among Hong Kong Immigrants to Canada 2011Linking Advertising, Materialism, and Life Satisfaction 1993Acculturation and advertising communication strategies: A cross‐cultural study of Chinese and Americans 2005Ethnicity and consumer choice 2006Word of mouth, brand loyalty, acculturation and the American Jewish consumer 1997The 50 and Older Characters in the Advertisements of Modern Maturity: Growing Older, Getting Better?2001Validating acculturation models: the case of the Australian-Chinese consumers 2000Ethnicity and Acculturation in a Culturally Diverse Country: Identifying Ethnic Markets

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Year1986

Typearticle

Published1986-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations60

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2410168372

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