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Print advertising: White space · Study

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ArticlePrint advertising: White space

G. Douglas Olsen2011

Article2011

Print advertising: White space

G. Douglas Olsen · John W. Pracejus · Thomas C. O’Guinn

46 citations·0/0 files stored·Journal of Business Research

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Advertising and Communication Studies

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References

1985Advertising the American Dream 1998The conquest of cool: business culture, counterculture, and the rise of hip consumerism 1983The Information Processing of Pictures in Print Advertisements 1984The Mirror Makers: A History of American Advertising and its Creators 1986Social communication in advertising : persons, products & images of well-being 1990The Effect of Perceived Advertising Costs on Brand Perceptions 1980Attitude Change through Visual Imagery in Advertising 2000The Impact of Verbal Anchoring on Consumer Response to Image Ads

Cited by

2017The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification 2020Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust 2021Will a green color and nature images make consumers pay more for a green product?2016Luxury implications of showcasing a product with its “cast” shadow 2023How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance

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2013When white space is more than “burning money”: Economic signaling meets visual commercial rhetoricarticle · 5 shared references 2016Luxury implications of showcasing a product with its “cast” shadowarticle · 5 shared references 2000Enhancing motivation, ability, and opportunity to process public relations messagesarticle · 4 shared references 2011The subsiding sizzle of advertising historyarticle · 4 shared references 2018Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communicationarticle · 4 shared references 2005The Development, Change, and Transformation of Rhetorical Style in Magazine Advertisements 1954-1999article · 4 shared references

Details

Year2011

Typearticle

Published2011-02-22

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations46

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.jbusres.2011.01.007

openalex_workW1990034693

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2018Decoding the effects of a product’s cast shadow in brand advertising

2024Visual metaphors and white space: How the visual rhetorical language in advertising influences consumer responses to paradox brands

2017A Τypology of Minimalism in Advertising