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Enhancing motivation, ability, and opportunity to process public relations messages · Study

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ArticleEnhancing motivation, ability, and opportunity to process public relations messages

Kirk Hallahan2000

Article2000

Enhancing motivation, ability, and opportunity to process public relations messages

96 citations·0/0 files stored·Public Relations Review

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Public Relations and Crisis Communication Marketing and Advertising Strategies Media Studies and Communication

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References

1975Judgment under Uncertainty: Heuristics and Biases 1973Availability: A heuristic for judging frequency and probability 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1980Feeling and thinking: Preferences need no inferences.1986Communication and Persuasion 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1977Self-schemata and processing information about the self.1979An Information Processing Theory of Consumer Choice

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Year2000

Typearticle

Published2000-01-01

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations96

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1016/s0363-8111(00)00059-x

openalex_workW1992542525

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