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Nathan M. Fong · Study
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Author
Nathan M. Fong
19 works
· latest 2026
· 4 institutions
cluster: provisional
ORCID 0000-0001-7891-3262
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Citations
1,967
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Most cited in this library
Many Analysts, One Data Set: Making Transparent How Variations in Analytic Choices Affect Results
2018 · 787 citations
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
2015 · 324 citations
Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products
2017 · 277 citations
Competitive Price Targeting with Smartphone Coupons
2017 · 155 citations
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
2010 · 108 citations
Works
19 shown
Investigating the replicability of the social and behavioural sciences
Nature
·
2026
·
100 authors
·
Open access
40
citations
The robustness of anchoring effects on preferential judgments
Judgment and Decision Making
·
2019
·
3 authors
·
Open access
35
citations
Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs
Journal of Marketing Research
·
2019
·
4 authors
44
citations
Uninformative Anchors Have Persistent Effects on Valuation Judgments
Journal of Consumer Psychology
·
2019
·
2 authors
38
citations
Many Analysts, One Data Set: Making Transparent How Variations in Analytic Choices Affect Results
Advances in Methods and Practices in Psychological Science
·
2018
·
65 authors
·
Open access
787
citations
Competitive Price Targeting with Smartphone Coupons
Marketing Science
·
2017
·
4 authors
155
citations
Many analysts, one dataset: Making transparent how variations in analytical choices affect results
·
2017
·
64 authors
·
preprint
·
Open access
74
citations
Consumer Connectivity in a Complex, Technology-Enabled, and Mobile-Oriented World with Smart Products
Journal of Interactive Marketing
·
2017
·
14 authors
·
Open access
277
citations
How Targeting Affects Customer Search: A Field Experiment
Management Science
·
2016
·
1 author
51
citations
Competitive Price Targeting with Smartphone Coupons
National Bureau of Economic Research
·
2016
·
4 authors
·
report
·
Open access
15
citations
Targeted Promotions and Cross-Category Spillover Effects
SSRN Electronic Journal
·
2016
·
4 authors
·
preprint
·
Open access
7
citations
Numeric Competencies and Anchoring Biases.
eScholarship (California Digital Library)
·
2016
·
2 authors
1
citations
Geo-Conquesting: Competitive Locational Targeting of Mobile Promotions
Journal of Marketing Research
·
2015
·
3 authors
·
Open access
324
citations
Anchoring Effects in Product Valuation: Inferences and Self-Generated Anchors
ACR North American Advances
·
2014
·
3 authors
0
citations
Sunk Search Costs and the Perceived Value of Information
ACR North American Advances
·
2014
·
2 authors
0
citations
The Robustness of Anchoring Effects on Market Good Valuations
SSRN Electronic Journal
·
2013
·
3 authors
·
preprint
·
Open access
3
citations
Targeted Marketing and Customer Search
SSRN Electronic Journal
·
2012
·
1 author
·
preprint
·
Open access
8
citations
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
Journal of Marketing Research
·
2010
·
4 authors
·
Open access
108
citations
Should Einstein Manage Your Money? Lay Theories and Normative Force of the Relation Between Cognitive Ability and Preferences
ACR North American Advances
·
2010
·
3 authors
0
citations