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Anjali Suniti Bal · Study
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Author
Anjali Suniti Bal
8 works
· latest 2020
· 2 institutions
cluster: provisional
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Most cited in this library
The new WTP: Willingness to participate
2011 · 213 citations
Placing a Hand in the Fire
2011 · 64 citations
Engaging Students With Social Media
2015 · 54 citations
New approaches to psychographic consumer segmentation
2020 · 47 citations
Political ad portraits: a visual analysis of viewer reaction to online political spoof advertisements
2010 · 30 citations
Works
8 shown
New approaches to psychographic consumer segmentation
European Journal of Marketing
·
2020
·
3 authors
·
Open access
47
citations
De Nuestra Familia a La Suya : Amelia Ceja Bringing Wine to the People
Emerald Group Publishing Limited eBooks
·
2019
·
2 authors
·
chapter
0
citations
How customer and product orientations shape political brands
Journal of Product & Brand Management
·
2016
·
3 authors
15
citations
Engaging Students With Social Media
Journal of Marketing Education
·
2015
·
4 authors
54
citations
Operatic flash mob: Consumer arousal, connectedness and emotion
Journal of Consumer Behaviour
·
2012
·
3 authors
·
Open access
19
citations
Placing a Hand in the Fire
Journal of Marketing Education
·
2011
·
4 authors
64
citations
The new WTP: Willingness to participate
Business Horizons
·
2011
·
3 authors
213
citations
Political ad portraits: a visual analysis of viewer reaction to online political spoof advertisements
Journal of Public Affairs
·
2010
·
3 authors
30
citations