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Özge Turut · Study

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Özge Turut

11 works· latest 2024· 3 institutionscluster: provisionalORCID 0000-0002-8140-8336

h-index9

i109

Citations536

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Most cited in this library

When and how is corporate social responsibility profitable?2017 · 166 citations
Anticipated Regret and Product Innovation2016 · 108 citations
To Innovate or Imitate? Entry Strategy and the Role of Market Research2008 · 56 citations
Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty2013 · 49 citations
Context-Dependent Preferences and Innovation Strategy2013 · 40 citations

Works

11 shown

The power of silent sustainability: Communication strategies for new sustainable products

Cleaner and Responsible Consumption·2024·1 author·Open access

6citations

Targeted reminder advertising: Retailers’ new weapon against cart abandonment

Journal of Business Research·2024·2 authors·Open access

6citations

National brand’s competition with premium private labels: The role of context-dependent preferences

Journal of Business Research·2023·2 authors

15citations

New Product Preannouncement: Phantom Products and the Osborne Effect

Management Science·2019·2 authors

28citations

When and how is corporate social responsibility profitable?

Journal of Business Research·2017·4 authors·Open access

166citations

Anticipated Regret and Product Innovation

Management Science·2016·2 authors

108citations

Anticipated Regret and Product Innovation

SSRN Electronic Journal·2015·3 authors·preprint·Open access

29citations

Context-Dependent Preferences and Innovation Strategy

Management Science·2013·2 authors

40citations

Differentiate or Imitate? The Role of Context-Dependent Preferences

Marketing Science·2013·2 authors·Open access

33citations

Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty

Marketing Science·2013·2 authors·Open access

49citations

To Innovate or Imitate? Entry Strategy and the Role of Market Research

Journal of Marketing Research·2008·2 authors

56citations