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Targeted reminder advertising: Retailers’ new weapon against cart abandonment · Study

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ArticleTargeted reminder advertising: Retailers’ new weapon against cart abandonment

Baojun Jiang2024

OA

Articlegreen2024

Targeted reminder advertising: Retailers’ new weapon against cart abandonment

Baojun Jiang · Özge Turut

6 citations·0/0 files stored·Journal of Business Research

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Consumer Market Behavior and Pricing Digital Marketing and Social Media Supply Chain and Inventory Management

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References

2005The Targeting of Advertising 2016Competitive Targeted Advertising with Price Discrimination 2011Contextual Advertising 2009Targeted advertising as a signal 2021Targeted Advertising and Consumer Inference 2017Behavior-Based Advertising 2015When and why we forget to buy 2021Uniform and targeted informative advertising with asymmetric customer loyalty

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Year2024

Typearticle

Published2024-05-14

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations6

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jbusres.2024.114713

openalex_workW4396884056

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