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ArticleTargeted advertising by asymmetric firms

Jianqiang Zhang2018

Article2018

Targeted advertising by asymmetric firms

Jianqiang Zhang · Xiuli He

23 citations·0/0 files stored·Omega

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

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References

1988The Theory of Industrial Organization 1989Theory of Industrial Organization.1980A Model of Sales.2011Online Display Advertising: Targeting and Obtrusiveness 1984Informative Advertising with Differentiated Products 2005The economic analysis of advertising 1975Why Big Nations Lose Small Wars: The Politics of Asymmetric Conflict 1988Competitive Promotional Strategies

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2022Platform advertising and targeted promotion: Paid or free?2021Coordination Mechanism of Dual-Channel Supply Chains Considering Retailer Innovation Inputs 2024How to achieve targeted advertising with the e-commerce platform’s membership system?

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Year2018

Typearticle

Published2018-10-10

VenueOmega

ISSN-L0305-0483

Languageen

Citations23

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.omega.2018.10.007

openalex_workW2897275043

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