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Targeted advertising by asymmetric firms
16 references·3 citing·41 second hop
Targeted advertising by asymmetric firms (2018)Targeted advertising by asymmetric firmsTargeted advertising and advertising avoidance (2013)Targeted advertising and adve…Targeting in advertising markets: implications for offline versus online media (2011)Targeting in advertising mark…Online Display Advertising: Targeting and Obtrusiveness (2011)Online Display Advertising: T…Content and advertising in the media: Pay-tv versus free-to-air (2007)Content and advertising in th…Chapter 28 The Economic Analysis of Advertising (2007)Chapter 28 The Economic Analy…The Targeting of Advertising (2005)The Targeting of AdvertisingThe economic analysis of advertising (2005)The economic analysis of adve…Competitive One-to-One Promotions (2002)Competitive One-to-One Promot…Individual Marketing with Imperfect Targetability (2001)Individual Marketing with Imp…Paying Customers to Switch (1997)Paying Customers to SwitchTheory of Industrial Organization. (1989)Theory of Industrial Organiza…The Theory of Industrial Organization (1988)The Theory of Industrial Orga…Competitive Promotional Strategies (1988)Competitive Promotional Strat…Informative Advertising with Differentiated Products (1984)Informative Advertising with …A Model of Sales. (1980)A Model of Sales.Why Big Nations Lose Small Wars: The Politics of Asymmetric Conflict (1975)Why Big Nations Lose Small Wa…How to achieve targeted advertising with the e-commerce platform’s membership system? (2024)How to achieve targeted adver…Platform advertising and targeted promotion: Paid or free? (2022)Platform advertising and targ…Coordination Mechanism of Dual-Channel Supply Chains Considering Retailer Innovation Inputs (2021)Coordination Mechanism of Dua…Equilibrium Distributions of Sales and Advertising Prices (1977)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)The Introduction and Performance of Store Brands (1995)The all-pay auction with complete information (1996)Practical Issues in Structural Modeling (1987)Marketing Research: An Applied Orientation (1994)Estimating Production Functions Using Inputs to Control for Unobservables (2003)Attributing Conversions in a Multichannel Online Marketing Environment: An Empirical Model and a Field Experiment (2013)When Does Retargeting Work? Information Specificity in Online Advertising (2013)The Importance of Trust for Personalized Online Advertising (2015)Advertising as Information (1974)Price and Advertising Signals of Product Quality (1986)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)The functions of social conflict (1956)The Functions of Social Conflict. (1957)Peace, war, and numbers (1972)It Takes Two (2009)Rage Against the Machines: Explaining Outcomes in Counterinsurgency Wars (2009)Inequality, Grievances, and Civil War (2013)Information and Consumer Behavior (1970)Conditional logit analysis of qualitative choice behavior (1972)Advertising, Breadth of Ownership, and Liquidity (2003)Chapter 31 Coordination and Lock-In: Competition with Switching Costs and Network Effects (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)Negation in syntax: on the nature of functional categories and projections (1991)Autolexical syntax : A theory of parallel grammatical representations. By Jerrold M. Sadock Chicago: University of Chicago Press, 1991. Pp. 254. (1997)The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation (2000)Organizational Knowledge Creation Theory: Evolutionary Paths and Future Advances (2006)Verb Movement, Universal Grammar, and the Structure of IP, 1989 (2013)A Model of Growth Through Creative Destruction (1992)General purpose technologies ‘Engines of growth’? (1995)International Norm Dynamics and Political Change (1998)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Information and the Change in the Paradigm in Economics (2002)Five Facts about Prices: A Reevaluation of Menu Cost Models * (2008)Electoral Competition and Special Interest Politics (1996)Distance, Lending Relationships, and Competition (2005)The Economics of Privacy (2016)Persuasion: Empirical Evidence (2010)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)
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References

  • 1988The Theory of Industrial Organization8,578 cited
  • 1989Theory of Industrial Organization.5,142 cited
  • 1980A Model of Sales.1,365 cited
  • 2011Online Display Advertising: Targeting and Obtrusiveness817 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 2005The economic analysis of advertising677 cited
  • 1975Why Big Nations Lose Small Wars: The Politics of Asymmetric Conflict620 cited
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  • 2005The Targeting of Advertising522 cited
  • 1997Paying Customers to Switch390 cited
  • 2001Individual Marketing with Imperfect Targetability341 cited
  • 2007Content and advertising in the media: Pay-tv versus free-to-air307 cited
  • 2002Competitive One-to-One Promotions296 cited
  • 2013Targeted advertising and advertising avoidance273 cited
  • 2011Targeting in advertising markets: implications for offline versus online media259 cited

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  • 2022Platform advertising and targeted promotion: Paid or free?24 cited
  • 2021Coordination Mechanism of Dual-Channel Supply Chains Considering Retailer Innovation Inputs23 cited
  • 2024How to achieve targeted advertising with the e-commerce platform’s membership system?17 cited