The Importance of Trust for Personalized Online AdvertisingAlexander Bleier, Maik Eisenbeiß2015-05-06articleJournal of Retailing527 citationsclosedNo readable copy stored yet — this record is metadata only.Digital Marketing and Social MediaMarketing and Advertising StrategiesConsumer Market Behavior and PricingAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 527 citations exist upstream.References1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.1988On the Evaluation of Structural Equation Models1994The Commitment-Trust Theory of Relationship Marketing1995An Integrative Model Of Organizational Trust1996Trust: The Social Virtues and the Creation of Prosperity1998Not So Different After All: A Cross-Discipline View Of Trust2003Trust and TAM in Online Shopping: An Integrated Model1Cited by2018Online relationship marketing2018Online relationship marketing and customer loyalty: a signaling theory perspective2020The Effects of Perceived Risk, Brand Credibility and Past Experience on Purchase Intention in the Airbnb Context2020Differences in consumer knowledge and perceptions of personalized advertising: Comparing online behavioural advertising and synced advertising2020Do online environments promote sufficiency or overconsumption? Online advertisement and social media effects on clothing, digital devices, and air travel consumption2021Behaviorally targeted location-based mobile marketing2019Contrasting perspectives – practitioner’s viewpoint on personalised marketing communication2018Understanding programmatic TV advertising