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Maik Eisenbeiß · Study
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Author
Maik Eisenbeiß
11 works
· latest 2023
· 3 institutions
cluster: provisional
ORCID 0000-0002-0859-3512
Works
11 shown
Marketing
Springer eBooks
·
2023
·
4 authors
·
book
120
citations
Social media marketing for equity crowdfunding: Which posts trigger investment decisions?
Finance research letters
·
2022
·
3 authors
·
Open access
27
citations
Households Under Economic Change: How Micro- and Macroeconomic Conditions Shape Grocery Shopping Behavior
Journal of Marketing
·
2021
·
4 authors
38
citations
Marketing
Springer eBooks
·
2018
·
4 authors
·
book
632
citations
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where
Marketing Science
·
2015
·
2 authors
427
citations
What makes deal-of-the-day promotions really effective? The interplay of discount and time constraint with product type
International Journal of Research in Marketing
·
2015
·
3 authors
·
Open access
91
citations
The Importance of Trust for Personalized Online Advertising
Journal of Retailing
·
2015
·
2 authors
527
citations
On the Edge of Buying: A Targeting Approach for Indecisive Buyers Based on Willingness-to-Pay Ranges
Journal of Retailing
·
2014
·
3 authors
18
citations
Nonlinear and asymmetric returns on customer satisfaction: do they vary across situations and consumers?
Journal of the Academy of Marketing Science
·
2014
·
4 authors
88
citations
Analytics for Customer Engagement
Journal of Service Research
·
2010
·
7 authors
·
Open access
452
citations
Estimating Beta-Coefficients of German Stock Data: A Non-Parametric Approach
European Journal of Finance
·
2007
·
3 authors
33
citations