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Online relationship marketing · Study

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ArticleOnline relationship marketing

Lena Steinhoff2018

OA

Articlegreen2018

Online relationship marketing

Lena Steinhoff · Denni I. Arli · Scott K. Weaven · Irina V. Kozlenkova

398 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Digital Marketing and Social Media Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1973The Strength of Weak Ties 1994The Commitment-Trust Theory of Relationship Marketing 2009Users of the world, unite! The challenges and opportunities of Social Media 2025Advances in Consumer Research 1990Flow: the psychology of optimal experience 1986Organizational Information Requirements, Media Richness and Structural Design 1991Flow: The Psychology of Optimal Experience 1987Developing Buyer-Seller Relationships

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2021Mobile advertising: A systematic literature review and future research agenda 2022Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry 2021The future of buyer–seller interactions: a conceptual framework and research agenda 2020The Digital Marketing Toolkit: A Literature Review for the Identification of Digital Marketing Channels and Platforms 2020An emerging theory of loyalty program dynamics 2022

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Details

Year2018

Typearticle

Published2018-12-19

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations398

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1007/s11747-018-0621-6

openalex_workW2903579812

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Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention

2021Electronic customer relationship management (E-CRM), customer experience and customer satisfaction: evidence from the banking industry

2022Exploring the role of relationship management and relationship quality in B2B: empirical insights and future research directions