Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation

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Ana Babić Rosario, Kristine De Valck, Francesca Sotgiu (2019). Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-019-00706-1

@article{babi2019conceptualizing,
  title  = {Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation},
  author = {Rosario, Ana Babić and Valck, Kristine De and Sotgiu, Francesca},
  year   = {2019},
  journal = {Journal of the Academy of Marketing Science},
  doi    = {10.1007/s11747-019-00706-1}
}

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