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Francesca Sotgiu · Study
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Author
Francesca Sotgiu
3 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0003-1830-7484
Works
3 shown
Behaviorally targeted location-based mobile marketing
Journal of the Academy of Marketing Science
·
2021
·
3 authors
·
Open access
89
citations
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Journal of the Academy of Marketing Science
·
2019
·
3 authors
·
Open access
465
citations
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
Journal of Marketing Research
·
2015
·
4 authors
·
Open access
1,071
citations