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Competitive effects of informative advertising in distribution channels · Study

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ArticleCompetitive effects of informative advertising in distribution channels

Jianqiang Zhang2012

Article2012

Competitive effects of informative advertising in distribution channels

Jianqiang Zhang · Weijun Zhong · Shue Mei

25 citations·0/0 files stored·Marketing Letters

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Supply Chain and Inventory Management Marketing and Advertising Strategies Consumer Market Behavior and Pricing

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References

1988The Theory of Industrial Organization 1929Stability in Competition 1990Stability in Competition 1989Theory of Industrial Organization.1950Vertical Integration and Antitrust Policy 1972Durability and Monopoly 1980A Model of Sales.1991Price Competition in a Channel Structure with a Common Retailer

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2014Distribution channel strategies in a mixed market

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Year2012

Typearticle

Published2012-01-17

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations25

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1007/s11002-011-9161-2

openalex_workW2102672019

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