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ArticleContextual Advertising

Kaifu Zhang2011

OA

Articlegreen2011

Contextual Advertising

Kaifu Zhang · Zsolt Katona

111 citations·0/0 files stored·Marketing Science

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Consumer Market Behavior and Pricing Digital Platforms and Economics Auction Theory and Applications

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References

1974Advertising as Information 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords 1980A Model of Sales.2006Position auctions 1984Informative Advertising with Differentiated Products 1988Competitive Promotional Strategies 2005The Targeting of Advertising 1985Competition and Cooperation in Marketing Channel Choice: Theory and Application

Cited by

2020Setting the future of digital and social media marketing research: Perspectives and research propositions 2016Mobile Advertising: A Framework and Research Agenda 2018Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness 2017An Investigation of Brand-Related User-Generated Content on Twitter 2020Online Display Advertising Markets: A Literature Review and Future Directions 2021Targeted Advertising and Consumer Inference

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2015The Economics of Internet Mediachapter · 8 shared references 2013What is Different About Online Advertising?article · 6 shared references 2015Advertising in Marketschapter · 6 shared references 2018Targeted advertising by asymmetric firmsarticle · 6 shared references 2005The Targeting of Advertisingarticle · 5 shared references 2009Targeted advertising as a signalarticle · 5 shared references

Details

Year2011

Typearticle

Published2011-01-01

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations111

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1287/mksc.1120.0740

openalex_workW2913187784

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2015

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