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Contextual Advertising
12 references·16 citing·52 second hopsampled
Contextual Advertising (2011)Contextual AdvertisingTargeting in advertising markets: implications for offline versus online media (2011)Targeting in advertising mark…Paid Placement: Advertising and Search on the Internet (2011)Paid Placement: Advertising a…Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Internet Advertising and the …Position auctions (2006)Position auctionsInternet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords (2006)Internet Advertising and the …The Targeting of Advertising (2005)The Targeting of AdvertisingIndividual Marketing with Imperfect Targetability (2001)Individual Marketing with Imp…Competitive Promotional Strategies (1988)Competitive Promotional Strat…Competition and Cooperation in Marketing Channel Choice: Theory and Application (1985)Competition and Cooperation i…Informative Advertising with Differentiated Products (1984)Informative Advertising with …A Model of Sales. (1980)A Model of Sales.Advertising as Information (1974)Advertising as InformationA Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency (2022)A Theory of Irrelevant Advert…The Welfare Impact of Targeted Advertising Technologies (2021)The Welfare Impact of Targete…Targeted Advertising and Consumer Inference (2021)Targeted Advertising and Cons…Measuring Automated Influence: Between Empirical Evidence and Ethical Values (2021)Measuring Automated Influence…Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Setting the future of digital…Online Display Advertising Markets: A Literature Review and Future Directions (2020)Online Display Advertising Ma…Biohacking: An exploratory study to understand the factors influencing the adoption of embedded technologies within the human body (2020)Biohacking: An exploratory st…When are personalized promotions effective? The role of consumer control (2019)When are personalized promoti…Exploring user sentiment towards sponsorship and ambush marketing (2019)Exploring user sentiment towa…Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness (2018)Why Am I Seeing This Ad? The …Targeted advertising by asymmetric firms (2018)Targeted advertising by asymm…Search Advertising: Budget Allocation Across Search Engines (2017)Search Advertising: Budget Al…An Investigation of Brand-Related User-Generated Content on Twitter (2017)An Investigation of Brand-Rel…The impact of contextual television ads on online conversions: An application in the insurance industry (2016)The impact of contextual tele…Mobile Advertising: A Framework and Research Agenda (2016)Mobile Advertising: A Framewo…Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis (2015)Keyword Search Advertising an…Models of Market Organization with Imperfect Information: A Survey (1973)The Economics of Information (1976)Equilibrium Distributions of Sales and Advertising Prices (1977)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Information and the Change in the Paradigm in Economics (2002)The Revealed Preferences of a Government Bureaucracy: Empirical Evidence (1976)Managing Channel Profits (1983)Choice of Foreign Market Entry Mode: Impact of Ownership, Location and Internalization Factors (1992)Interorganizational Governance in Marketing Channels (1994)Closed-Loop Supply Chain Models with Product Remanufacturing (2004)An Industry Equilibrium Analysis of Downstream Vertical Integration (2008)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Stability in Competition (1990)The Introduction and Performance of Store Brands (1995)The all-pay auction with complete information (1996)Crime and Punishment: An Economic Approach (1968)Information and Consumer Behavior (1970)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Corporate Social Responsibility: A Theory of the Firm Perspective (2001)Competitive advantage, creating and sustaining superior performance (1985)Competitive Advantage: Creating and Sustaining Superior Performance (1985)Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Online Display Advertising: Targeting and Obtrusiveness (2011)The Economics of Privacy (2016)Personalization in personalized marketing: Trends and ways forward (2022)The Role of Market Forces in Assuring Contractual Performance (1981)Price and Advertising Signals of Product Quality (1986)Targeted advertising and advertising avoidance (2013)Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance among Users of Free Web Services (2013)Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising (2021)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Monopolistic Competition with Outside Goods (1979)Distance, Lending Relationships, and Competition (2005)Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2008)Qualitative evaluation and research methods (1990)Qualitative evaluation and research methods (1990)Exchange and Power in Social Life (2017)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy (2023)COUNTERSPECULATION, AUCTIONS, AND COMPETITIVE SEALED TENDERS (1961)Multipart pricing of public goods (1971)Incentives in Teams (1973)Matching with Contracts (2005)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)Digital Economics (2019)The assignment game I: The core (1971)Multi-Item Auctions (1986)Combinatorial Auctions (2005)The Online Advertising Industry: Economics, Evolution, and Privacy (2009)Third-Party Web Tracking: Policy and Technology (2012)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1974Advertising as Information3,430 cited
  • 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords1,743 cited
  • 1980A Model of Sales.1,402 cited
  • 2006Position auctions808 cited
  • 1984Informative Advertising with Differentiated Products730 cited
  • 1988Competitive Promotional Strategies598 cited
  • 2005The Targeting of Advertising522 cited
  • 1985Competition and Cooperation in Marketing Channel Choice: Theory and Application392 cited
  • 2001Individual Marketing with Imperfect Targetability341 cited
  • 2006Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords333 cited
  • 2011Targeting in advertising markets: implications for offline versus online media259 cited
  • 2011Paid Placement: Advertising and Search on the Internet240 cited

Cited by

  • 2020Setting the future of digital and social media marketing research: Perspectives and research propositions3,876 cited
  • 2016Mobile Advertising: A Framework and Research Agenda316 cited
  • 2018Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness

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266 cited
  • 2017An Investigation of Brand-Related User-Generated Content on Twitter244 cited
  • 2020Online Display Advertising Markets: A Literature Review and Future Directions178 cited
  • 2021Targeted Advertising and Consumer Inference93 cited
  • 2015Keyword Search Advertising and First-Page Bid Estimates: A Strategic Analysis58 cited
  • 2020Biohacking: An exploratory study to understand the factors influencing the adoption of embedded technologies within the human body44 cited
  • 2021The Welfare Impact of Targeted Advertising Technologies43 cited
  • 2021Measuring Automated Influence: Between Empirical Evidence and Ethical Values33 cited
  • 2019Exploring user sentiment towards sponsorship and ambush marketing27 cited
  • 2017Search Advertising: Budget Allocation Across Search Engines25 cited
  • 2019When are personalized promotions effective? The role of consumer control25 cited
  • 2018Targeted advertising by asymmetric firms23 cited
  • 2022A Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency18 cited
  • 2016The impact of contextual television ads on online conversions: An application in the insurance industry18 cited