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What is Different About Online Advertising? · Study

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ArticleWhat is Different About Online Advertising?

Avi Goldfarb B2013

Article2013

What is Different About Online Advertising?

169 citations·0/0 files stored·Review of Industrial Organization

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Consumer Market Behavior and Pricing Digital Marketing and Social Media Auction Theory and Applications

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References

1970The Market for "Lemons": Quality Uncertainty and the Market Mechanism 2000Information Rules: A Strategic Guide to the Network Economy 1999Information Rules: A Strategic Guide to the Network Economy 2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers 1997Reducing Buyer Search Costs: Implications for Electronic Marketplaces 2007Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords 2010The Effect of Online Privacy Information on Purchasing Behavior: An Experimental Study 2013Social Networks, Personalized Advertising, and Privacy Controls

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2021A broad overview of interactive digital marketing: A bibliometric network analysis 2018Targeting and Privacy in Mobile Advertising 2014Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment 2020Online Display Advertising Markets: A Literature Review and Future Directions 2020Digital Advertising to Children

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2017Digital Economicsreport · 15 shared references 2017Online Shopping and Platform Design with Ex Ante Registration Requirementsarticle · 10 shared references 2007Search Engine Advertising: Pricing Ads to Contextreport · 8 shared references 2018Targeted advertising by asymmetric firmsarticle · 8 shared references 2016Online advertising and privacyarticle · 7 shared references 2011Targeting in advertising markets: implications for offline versus online mediaarticle · 6 shared references

Details

Year2013

Typearticle

Published2013-08-01

VenueReview of Industrial Organization

ISSN-L0889-938X

Languageen

Citations169

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11151-013-9399-3

openalex_workW2072623477

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2018

The Role of User Privacy Concerns in Shaping Competition Among Platforms

2016Location-based advertising on mobile devices

2016Relating Online, Regional, and National Advertising to Firm Value