SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Location-based advertising on mobile devices · Study

ArticleShelves

ArticleLocation-based advertising on mobile devices

Christine Bauer2016

Article2016

Location-based advertising on mobile devices

Christine Bauer · Christine Strauß

126 citations·0/0 files stored·Management Review Quarterly

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Market Behavior and Pricing

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 126 citations exist upstream.

References

1977Attitude-behavior relations: A theoretical analysis and review of empirical research.2007The Privacy Paradox: Personal Information Disclosure Intentions versus Behaviors 2010The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing 2006Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1 2013Exploring temporal effects for location recommendation on location-based social networks 2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory 2006Understanding the impact of web personalization on user information processing and decision outcomes 2011Challenges and business models for mobile location-based services and advertising

Cited by

2020Changing Behavior Using Social Cognitive Theory 2020Self-Efficacy Interventions 2020Changing Behavior Using Ecological Models 2020Attitudes and Persuasive Communication Interventions 2020Planning and Implementation Intention Interventions

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2016Determinants of mobile consumers' perceived value of location-based advertising and user responsesarticle · 6 shared references 2012Willing to pay for quality personalization? Trade-off between quality and privacyarticle · 5 shared references 2015Disentangling location-based advertising: the effects of location congruency and medium type on consumers' ad attention and brand choicearticle · 5 shared references 2015Developing location-based mobile advertising in Singapore: A socio-technical perspectivearticle · 5 shared references 2021In-store shopping with location-based retail apps: perceived value, consumer response, and the moderating effect of flowarticle · 5 shared references 2014Adaptation strategies to increase advertisement effectiveness in digital mediaarticle · 5 shared references

Details

Year2016

Typearticle

Published2016-01-16

VenueManagement Review Quarterly

ISSN-L2198-1620

Languageen

Citations126

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1007/s11301-015-0118-z

openalex_workW2256145955

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2020Changing Behavior Using Habit Theory

2018Psychological antecedents of mobile consumer behaviour and implications for customer journeys in tourism

2020Changing Behavior: A Theory- and Evidence-Based Approach