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Adaptation strategies to increase advertisement effectiveness in digital media · Study

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ArticleAdaptation strategies to increase advertisement effectiveness in digital media

Christine Bauer2014

Article2014

Adaptation strategies to increase advertisement effectiveness in digital media

Christine Bauer · Peter Lasinger

28 citations·0/0 files stored·Management Review Quarterly

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Marketing and Advertising Strategies Digital Marketing and Social Media Recommender Systems and Techniques

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1936A DYNAMIC THEORY OF PERSONALITY 2010Privacy Regulation and Online Advertising 2006Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1 2002Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity 2006Understanding the impact of web personalization on user information processing and decision outcomes 2007What is personalization? A conceptual framework 2008An integrated model of advertising clutter in offline and online media 2005THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice

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2018Research Directions for Digital Signage Systems in Retail 2025Personalised passenger information systems in public transport: a review and a 5-level personalisation taxonomy

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Year2014

Typearticle

Published2014-04-01

VenueManagement Review Quarterly

ISSN-L2198-1620

Languageen

Citations28

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s11301-014-0101-0

openalex_workW2000124318

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