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Adaptation strategies to increase advertisement effectiveness in digital media
15 references·4 citing·45 second hop
Adaptation strategies to increase advertisement effectiveness in digital media (2014)Adaptation strategies to increase adverti…Easy and Deep Media in Cultural Heritage Field: The Development of Mau-kung Ting Educational Media for the National Palace Museum (2011)Easy and Deep Media in Cultur…Do Interruptions Pay off? Effects of Interruptive Ads on Consumers’ Willingness to Pay (2011)Do Interruptions Pay off? Eff…Research on Using of Digital Signage in Museum Visiting Navigation (2010)Research on Using of Digital …Privacy Regulation and Online Advertising (2010)Privacy Regulation and Online…The Third Wave of Marketing Intelligence (2009)The Third Wave of Marketing I…An integrated model of advertising clutter in offline and online media (2008)An integrated model of advert…What is personalization? A conceptual framework (2007)What is personalization? A co…Marketing Images and Consumers’ Experiences in Selling Environments (2007)Marketing Images and Consumer…Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1 (2006)Understanding the Impact of W…Understanding the impact of web personalization on user information processing and decision outcomes (2006)Understanding the impact of w…Future Store Technologies and Their Impact on Grocery Retailing (2006)Future Store Technologies and…THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice (2005)THE MEDIUM AS A CONTEXTUAL CU…Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity (2002)Media Context and Advertising…Tradeoffs in displaying peripheral information (2000)Tradeoffs in displaying perip…A DYNAMIC THEORY OF PERSONALITY (1936)A DYNAMIC THEORY OF PERSONALI…Personalised passenger information systems in public transport: a review and a 5-level personalisation taxonomy (2025)Personalised passenger inform…Out-of-home advertising: a bibliometric review (2023)Out-of-home advertising: a bi…Research Directions for Digital Signage Systems in Retail (2018)Research Directions for Digit…Like or dislike? Adolescents’ responses to personalized social network site advertising (2016)Like or dislike? Adolescents’…Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Task-Technology Fit and Individual Performance (1995)Strategy and the Internet. (2001)Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness (2014)What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences (2014)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Cognitive Engineering (1986)Engineering psychology and human performance, 2nd ed. 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(1992)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type (2018)Understanding consumers’ social media engagement behaviour: An examination of the moderation effect of social media context (2020)Measuring the Involvement Construct (1985)Communication and Persuasion (1986)An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)Gamification and Mobile Marketing Effectiveness (2016)Advances in Consumer Research (2025)Users of the world, unite! The challenges and opportunities of Social Media (2009)How Advertising Works: What Do We Really Know? (1999)Conditioning Prices on Purchase History (2005)Review of Marketing Research (2007)Third-Party Web Tracking: Policy and Technology (2012)When Does Retargeting Work? Information Specificity in Online Advertising (2013)The Psychology of Interpersonal Relations. (1958)Toward an experimental ecology of human development. (1977)An attributional theory of achievement motivation and emotion. (1985)Information privacy and correlates: an empirical attempt to bridge and distinguish privacy-related concepts (2012)The Importance of Trust for Personalized Online Advertising (2015)
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References

  • 1936A DYNAMIC THEORY OF PERSONALITY3,758 cited
  • 2010Privacy Regulation and Online Advertising693 cited
  • 2006Understanding the Impact of Web Personalization on User Information Processing and Decision Outcomes1608 cited
  • 2002Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity396 cited
  • 2006Understanding the impact of web personalization on user information processing and decision outcomes357 cited
  • 2007What is personalization? A conceptual framework309 cited
  • 2008An integrated model of advertising clutter in offline and online media259 cited
  • 2005THE MEDIUM AS A CONTEXTUAL CUE: Effects of Creative Media Choice236 cited
  • 2000Tradeoffs in displaying peripheral information169 cited
  • 2011Do Interruptions Pay off? Effects of Interruptive Ads on Consumers’ Willingness to Pay51 cited
  • 2009The Third Wave of Marketing Intelligence41 cited
  • 2006Future Store Technologies and Their Impact on Grocery Retailing38 cited
  • 2007Marketing Images and Consumers’ Experiences in Selling Environments33 cited
  • 2010Research on Using of Digital Signage in Museum Visiting Navigation5 cited
  • 2011Easy and Deep Media in Cultural Heritage Field: The Development of Mau-kung Ting Educational Media for the National Palace Museum

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4 cited

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  • 2016Like or dislike? Adolescents’ responses to personalized social network site advertising112 cited
  • 2018Research Directions for Digital Signage Systems in Retail20 cited
  • 2023Out-of-home advertising: a bibliometric review11 cited
  • 2025Personalised passenger information systems in public transport: a review and a 5-level personalisation taxonomy6 cited