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ChapterThe Third Wave of Marketing Intelligence

Raymond R. Burke2009

Chapter2009

The Third Wave of Marketing Intelligence

Raymond R. Burke

41 citations·0/0 files stored·Springer eBooks

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Consumer Market Behavior and Pricing Consumer Retail Behavior Studies Competitive and Knowledge Intelligence

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References

1994Store atmosphere and purchasing behavior 1990Sales Promotion: Concepts, Methods and Strategies 2001Why we buy: the science of shopping 1999Building Data Mining Applications for CRM 1992Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments 2001Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects

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2014Identifying the Drivers of Shopper Attention, Engagement, and Purchase 2017The impact of rack layout on visual experience in a retail store 2014Adaptation strategies to increase advertisement effectiveness in digital media 2011The Shape of Marketing Research in 2021 2012Time‐of‐day services marketing 2018Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending 2014Modelling In-Store Consumer Behaviour Using Machine Learning and Digital Signage Audience Measurement Data 2007

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2014Store Atmospherics: A Multisensory Perspectivearticle · 2 shared references 2002Pleasant Surprises: Consumer Response to Unexpected In-Store Couponsarticle · 2 shared references 2010From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buyingarticle · 2 shared references 2012Spontaneous selection: The influence of product and retailing factors on consumer impulse purchasesarticle · 2 shared references 2016Can a virtual supermarket bring realism into the lab? Comparing shopping behavior using virtual and pictorial store representations to behavior in a physical storearticle · 2 shared references 2007Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Datapreprint · 2 shared references

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Year2009

Typechapter

Published2009-11-30

VenueSpringer eBooks

Languageen

Citations41

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/978-3-540-72003-4_10

openalex_workW1561497350

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An Integrated Model of Grocery Store Shopping Path and Purchase Behavior