Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Third Wave of Marketing Intelligence

6 references·9 citing·43 second hop

FromToDepth

this work references cited by second hop

References

1994Store atmosphere and purchasing behavior1,649 cited
1990Sales Promotion: Concepts, Methods and Strategies846 cited
2001Why we buy: the science of shopping666 cited
1999Building Data Mining Applications for CRM599 cited
1992Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments249 cited
2001Evaluating Promotions in Shopping Environments: Decomposing Sales Response into Attraction, Conversion, and Spending Effects110 cited

Cited by

2014Identifying the Drivers of Shopper Attention, Engagement, and Purchase34 cited
2017The impact of rack layout on visual experience in a retail store30 cited
2014Adaptation strategies to increase advertisement effectiveness in digital media28 cited
2011The Shape of Marketing Research in 202127 cited
2012Time‐of‐day services marketing22 cited
2018Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending19 cited
2014Modelling In-Store Consumer Behaviour Using Machine Learning and Digital Signage Audience Measurement Data19 cited
2007An Integrated Model of Grocery Store Shopping Path and Purchase Behavior19 cited
2012

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

A conceptual framework for backend services of contextual digital signage

15 cited