Building Data Mining Applications for CRM

Alex Berson · Kurt Thearling

599 citations0/0 files storedUniversity of Maribor digital library (University of Maribor)

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Big Data and Business Intelligence Data Mining and Machine Learning Applications Customer churn and segmentation

Abstract

From the Publisher: How data mining delivers a powerful competitive advantage! Are you fully harnessing the power of information to support management and marketing decisions? You will,with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson,Stephen Smith,and Kurt Thearling help you understand the principles of data warehousing and data mining systems,and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible. Find out about Online Analytical Processing (OLAP) tools that quickly navigate within your collected data. Explore privacy and legal issues. . . evaluate current data mining application packages. . . and let real-world examples show you how data mining can impact and improve all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)! How data mining delivers a powerful competitive advantage! Are you fully harnessing the power of information to support management and marketing decisions? You will,with this one-stop guide to choosing the right tools and technologies for a state-of-the-art data management strategy built on a Customer Relationship Management (CRM) framework. Authors Alex Berson,Stephen Smith,and Kurt Thearling help you understand the principles of data warehousing and data mining systems,and carefully spell out techniques for applying them so that your business gets the biggest pay-off possible. Find out about Online Analytical Processing (OLAP) tools thatquickly navigate within your collected data. Explore privacy and legal issues. . . evaluate current data mining application packages. . . and let real-world examples show you how data mining can impact and improve all of your key business processes. Start uncovering your best prospects and offering them the products they really want (not what you think they want)!

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2008Application of data mining techniques in customer relationship management: A literature review and classification 2005Applying data mining to telecom churn management 2002Turning telecommunications call details to churn prediction: a data mining approach 2016Business intelligence: data mining and optimization for decision making 2003A model for evaluating the effectiveness of CRM using the balanced scorecard 2006Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry 2005Methodology for customer relationship management 2017Retention Futility: Targeting High-Risk Customers Might be Ineffective

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