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Building Data Mining Applications for CRM
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Building Data Mining Applications for CRM (1999)Building Data Mining Applications for CRMRetention Futility: Targeting High-Risk Customers Might be Ineffective (2017)Retention Futility: Targeting…In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions (2017)In Pursuit of Enhanced Custom…Business intelligence: data mining and optimization for decision making (2016)Business intelligence: data m…A Neural Network based Approach for Predicting Customer Churn in Cellular Network Services (2013)A Neural Network based Approa…A Customer Churn Prediction Model in Telecom Industry Using Boosting (2012)A Customer Churn Prediction M…The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan (2011)The relationship between CRM,…BUSINESS INTELLIGENCE: CONCEPTS, COMPONENTS, TECHNIQUES AND BENEFITS (2009)BUSINESS INTELLIGENCE: CONCEP…Real time business intelligence in supply chain analytics (2008)Real time business intelligen…Application of data mining techniques in customer relationship management: A literature review and classification (2008)Application of data mining te…Customer churn analysis: Churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry (2006)Customer churn analysis: Chur…Methodology for customer relationship management (2005)Methodology for customer rela…Applying data mining to telecom churn management (2005)Applying data mining to telec…Product portfolio identification based on association rule mining (2004)Product portfolio identificat…A purchase-based market segmentation methodology (2004)A purchase-based market segme…A model for evaluating the effectiveness of CRM using the balanced scorecard (2003)A model for evaluating the ef…Turning telecommunications call details to churn prediction: a data mining approach (2002)Turning telecommunications ca…Information Processing as an Integrating Concept in Organizational Design (1978)The New Science of Management Decision (1978)Process innovation: reengineering work through information technology (1993)Customer relationship management and innovation capability: an empirical study (2010)Customer relationship management: digital transformation and sustainable business model innovation (2020)Knowledge management, customer relationship management and innovation capabilities (2020)Knowledge management and data mining for marketing (2001)New insights into churn prediction in the telecommunication sector: A profit driven data mining approach (2011)A comparison of machine learning techniques for customer churn prediction (2015)Customer churn prediction in telecom using machine learning in big data platform (2019)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The balanced scorecard : measures that drive performance (1992)Using the balanced scorecard as a strategic management system (1996)A CRM performance measurement framework: Its development process and application (2008)The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention (2009)Impact of Tourist Perceptions, Destination Image and Tourist Satisfaction on Destination Loyalty: A Conceptual Model (2013)Zero defections: quality comes to services. (1990)A National Customer Satisfaction Barometer: The Swedish Experience (1992)Customer Switching Behavior in Service Industries: An Exploratory Study (1995)Variable selection by association rules for customer churn prediction of multimedia on demand (2009)How value and trust influence loyalty in wireless telecommunications industry (2012)Improved churn prediction in telecommunication industry using data mining techniques (2014)Managerial Applications of Neural Networks: The Case of Bank Failure Predictions (1992)Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (2004)Decision Support and Business Intelligence Systems (2006)Business intelligence in banking: A literature analysis from 2002 to 2013 using text mining and latent Dirichlet allocation (2014)Big data and disaster management: a systematic review and agenda for future research (2017)A survey towards an integration of big data analytics to big insights for value-creation (2018)Artificial neural networks in bankruptcy prediction: General framework and cross-validation analysis (1999)A survey of results on mobile phone datasets analysis (2015)A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)Beyond data warehousing (2004)Business intelligence and analytics for value creation: The role of absorptive capacity (2018)Technology and Entrepreneurial Marketing Decisions During COVID-19 (2021)Impact of big data analytics on supply chain performance: an analysis of influencing factors (2022)Adopting customer relationship management technology (2002)Understanding customer relationship management (CRM) (2003)Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors (2011)Big Data-enabled Customer Relationship Management: A holistic approach (2018)Are CRM systems ready for AI integration? (2019)A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction (1998)Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers (2000)The effect of social networks structure on innovation performance: A review and directions for research (2018)Digital Analytics: Modeling for Insights and New Methods (2020)The Measurement of Productive Efficiency (1957)Measuring the efficiency of decision making units (1978)Building a Data Warehouse (2008)MetaFraud: A Meta-Learning Framework for Detecting Financial Fraud1 (2012)Accounting, accountability, social media and big data: revolution or hype? (2017)A systematic literature review of supply chain decision making supported by the Internet of Things and Big Data Analytics (2020)
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  • 2004Product portfolio identification based on association rule mining

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173 cited
  • 2011The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan159 cited
  • 2013A Neural Network based Approach for Predicting Customer Churn in Cellular Network Services149 cited