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A purchase-based market segmentation methodology · Study

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ArticleA purchase-based market segmentation methodology

Chieh-Yuan Tsai2004

Article2004

A purchase-based market segmentation methodology

Chieh-Yuan Tsai

189 citations·0/0 files stored·Expert Systems with Applications

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Customer churn and segmentation Consumer Market Behavior and Pricing Data Mining and Machine Learning Applications

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References

1997Market Segmentation: Conceptual and Methodological Foundations 1999Building Data Mining Applications for CRM 1987Market Segmentation: A Review 1975Successful direct marketing methods

Cited by

2019Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews 2007Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer 2017LRFMP model for customer segmentation in the grocery retail industry: a case study 2015Customer segmentation in a large database of an online customized fashion business 2008Optimising product configurations with a data-mining approach 2013Soft computing applications in customer segmentation: State-of-art review and critique 2011A case study of applying LRFM model in market segmentation of a children’s dental clinic 2011Group RFM analysis as a novel framework to discover better customer consumption behavior

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Details

Year2004

Typearticle

Published2004-03-13

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations189

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.eswa.2004.02.005

openalex_workW2065010396

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