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A purchase-based market segmentation methodology
4 references·16 citing·43 second hop
A purchase-based market segmentation methodology (2004)A purchase-based market segmentation meth…Building Data Mining Applications for CRM (1999)Building Data Mining Applicat…Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Market Segmentation: A Review (1987)Market Segmentation: A ReviewSuccessful direct marketing methods (1975)Successful direct marketing m…Market segmentation using high-dimensional sparse consumers data (2019)Market segmentation using hig…Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews (2019)Market segmentation and trave…Analysis for Customer Lifetime Value Categorization with RFM Model (2019)Analysis for Customer Lifetim…LRFMP model for customer segmentation in the grocery retail industry: a case study (2017)LRFMP model for customer segm…New approach to customer segmentation based on changes in customer value (2015)New approach to customer segm…Customer segmentation in a large database of an online customized fashion business (2015)Customer segmentation in a la…Soft computing applications in customer segmentation: State-of-art review and critique (2013)Soft computing applications i…Customer Clusters as Sources of Innovation-Based Competitive Advantage (2012)Customer Clusters as Sources …Group RFM analysis as a novel framework to discover better customer consumption behavior (2011)Group RFM analysis as a novel…A case study of applying LRFM model in market segmentation of a children’s dental clinic (2011)A case study of applying LRFM…Apply robust segmentation to the service industry using kernel induced fuzzy clustering techniques (2010)Apply robust segmentation to …Outlier identification and market segmentation using kernel-based clustering techniques (2008)Outlier identification and ma…Optimising product configurations with a data-mining approach (2008)Optimising product configurat…Intelligent value-based customer segmentation method for campaign 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this work references cited by second hop

References

  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 1999Building Data Mining Applications for CRM599 cited
  • 1987Market Segmentation: A Review384 cited
  • 1975Successful direct marketing methods230 cited

Cited by

  • 2019Market segmentation and travel choice prediction in Spa hotels through TripAdvisor’s online reviews262 cited
  • 2007Intelligent value-based customer segmentation method for campaign management: A case study of automobile retailer145 cited
  • 2017LRFMP model for customer segmentation in the grocery retail industry: a case study113 cited
  • 2015Customer segmentation in a large database of an online customized fashion business100 cited
  • 2008Optimising product configurations with a data-mining approach92 cited
  • 2013Soft computing applications in customer segmentation: State-of-art review and critique86 cited
  • 2011A case study of applying LRFM model in market segmentation of a children’s dental clinic82 cited
  • 2011Group RFM analysis as a novel framework to discover better customer consumption behavior72 cited
  • 2005Visualization method for customer targeting using customer map71 cited
  • 2015New approach to customer segmentation based on changes in customer value63 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2008Outlier identification and market segmentation using kernel-based clustering techniques59 cited
  • 2019Market segmentation using high-dimensional sparse consumers data58 cited
  • 2006Market segmentation for product family positioning based on fuzzy clustering56 cited
  • 2019Analysis for Customer Lifetime Value Categorization with RFM Model56 cited
  • 2012Customer Clusters as Sources of Innovation-Based Competitive Advantage56 cited
  • 2010Apply robust segmentation to the service industry using kernel induced fuzzy clustering techniques46 cited