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ArticleMarket segmentation using high-dimensional sparse consumers data

Jian Zhou2019

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Articlegreen2019

Market segmentation using high-dimensional sparse consumers data

Jian Zhou · Linli Zhai · Athanasios A. Pantelous

58 citations·0/0 files stored·Expert Systems with Applications

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Customer churn and segmentation Advanced Clustering Algorithms Research Data Mining and Machine Learning Applications

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References

1972Principles of Marketing 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies 1997Market Segmentation: Conceptual and Methodological Foundations 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration 2000Market Segmentation 2006Modeling Customer Lifetime Value 2000Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior 2001The Customer Pyramid: Creating and Serving Profitable Customers

Cited by

2022A comparative study of generations X, Y, Z in food purchasing behavior: the relationships among customer value, satisfaction, and Ewom 2022An Intelligent Hybrid Scheme for Customer Churn Prediction Integrating Clustering and Classification Algorithms 2022A two-stage business analytics approach to perform behavioural and geographic customer segmentation using e-commerce delivery data 2021Factors Affecting Customer Analytics: Evidence from Three Retail Cases 2021Churn Management in Telecommunications: Hybrid Approach Using Cluster Analysis and Decision Trees

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Details

Year2019

Typearticle

Published2019-12-14

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations58

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.eswa.2019.113136

openalex_workW2913015493

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2020QFD-Based Product Design for Multisegment Markets: A Fuzzy Chance-Constrained Programming Approach

2022Automatic and Adaptive Segmentation of Customer in R framework using K-means Clustering Technique

2023What motivates consumers’ continued usage intentions of food delivery applications in post-COVID-19 outbreak? Comparing Generations X, Y and Z