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Market segmentation using high-dimensional sparse consumers data
16 references·16 citing·42 second hopsampled
Market segmentation using high-dimensional sparse consumers data (2019)Market segmentation using high-dimensiona…Customer churn prediction in telecommunication industry using data certainty (2018)Customer churn prediction in …Analytics for Customer Engagement (2010)Analytics for Customer Engage…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…Integrating AHP and data mining for product recommendation based on customer lifetime value (2004)Integrating AHP and data mini…Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism (2004)Beyond “Commonsense Segmentat…The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)The Impact of Customer Relati…International market segmentation: issues and perspectives (2002)International market segmenta…A Review of Data-Driven Market Segmentation in Tourism (2002)A Review of Data-Driven Marke…The Customer Pyramid: Creating and Serving Profitable Customers (2001)The Customer Pyramid: Creatin…Market Segmentation (2000)Market SegmentationCustomer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior (2000)Customer Satisfaction Cues To…Market Segmentation: Conceptual and Methodological Foundations (1997)Market Segmentation: Conceptu…Strategic database marketing (1994)Strategic database marketingTHE PARETO PRINCIPLE: ITS USE AND ABUSE (1987)THE PARETO PRINCIPLE: ITS USE…Principles of Marketing (1972)Principles of MarketingProduct Differentiation and Market Segmentation as Alternative Marketing Strategies (1956)Product Differentiation and M…Consumer preferences for super app services: E-commerce, social media, and banking dominate (2025)Consumer preferences for supe…What motivates consumers’ continued usage intentions of food delivery applications in post-COVID-19 outbreak? 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(1980)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Customer satisfaction and retention: the experiences of individual employees (2004)The relationships among perceived quality, perceived risk and perceived product value (2004)Investigating structural relationships between service quality, perceived value, satisfaction, and behavioral intentions for air passengers: Evidence from Taiwan (2008)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)The role of communication and trust in explaining customer loyalty (2004)Customer loyalty: a review and future directions with a special focus on the hospitality industry (2015)Who Belongs in the Family? 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A review of the evidence and an empirical investigation (2003)Testing measurement invariance of composites using partial least squares (2016)Issues and Advances in Segmentation Research (1978)Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Innovation, organizational capabilities, and the born-global firm (2004)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Are the Drivers and Role of Online Trust the Same for All Web Sites and Consumers? A Large-Scale Exploratory Empirical Study (2005)PLS Path Modeling: From Foundations to Recent Developments and Open Issues for Model Assessment and Improvement (2009)
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References

  • 1972Principles of Marketing5,587 cited
  • 1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited
  • 1997Market Segmentation: Conceptual and Methodological Foundations1,866 cited
  • 2003The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration1,163 cited
  • 2000Market Segmentation780 cited
  • 2006Modeling Customer Lifetime Value732 cited
  • 2000Customer Satisfaction Cues To Support Market Segmentation and Explain Switching Behavior629 cited
  • 2001The Customer Pyramid: Creating and Serving Profitable Customers495 cited
  • 2010Analytics for Customer Engagement452 cited
  • 2002A Review of Data-Driven Market Segmentation in Tourism405 cited
  • 2002International market segmentation: issues and perspectives385 cited
  • 1994Strategic database marketing364 cited
  • 2004Integrating AHP and data mining for product recommendation based on customer lifetime value347 cited
  • 2004Beyond “Commonsense Segmentation”: A Systematics of Segmentation Approaches in Tourism337 cited
  • 2018Customer churn prediction in telecommunication industry using data certainty251 cited

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  • 1987THE PARETO PRINCIPLE: ITS USE AND ABUSE239 cited
  • Cited by

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    • 2022How to assess organizational and strategic impacts of customer relationship management: A multi-perspective performance evaluation method31 cited
    • 2021Factors Affecting Customer Analytics: Evidence from Three Retail Cases30 cited
    • 2021Churn Management in Telecommunications: Hybrid Approach Using Cluster Analysis and Decision Trees25 cited
    • 2020QFD-Based Product Design for Multisegment Markets: A Fuzzy Chance-Constrained Programming Approach23 cited
    • 2023What motivates consumers’ continued usage intentions of food delivery applications in post-COVID-19 outbreak? Comparing Generations X, Y and Z20 cited
    • 2022Automatic and Adaptive Segmentation of Customer in R framework using K-means Clustering Technique20 cited
    • 2020A profile of mobile service users in a mature market: from “uninvolved pragmatics” to “potential switchers”19 cited
    • 2023Psychographic and demographic segmentation and customer profiling in mobile fintech services16 cited
    • 2020A biclustering-based heterogeneous customer requirement determination method from customer participation in product development13 cited
    • 2025Consumer preferences for super app services: E-commerce, social media, and banking dominate12 cited
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    • 2021Customer Insights and Consumer Profiling9 cited