Consumer engagement in a virtual brand community: An exploratory analysis

Roderick J. Brodie, Ana Ilić, Biljana Jurić, Linda D. Hollebeek

Journal of Business Research· 2011-08-25· article· 3,229 citationsclosed

Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Cite this

Roderick J. Brodie, Ana Ilić, Biljana Jurić, Linda D. Hollebeek (2011). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2011.07.029

@article{j2011consumer,
  title  = {Consumer engagement in a virtual brand community: An exploratory analysis},
  author = {Brodie, Roderick J. and Ilić, Ana and Jurić, Biljana and Hollebeek, Linda D.},
  year   = {2011},
  journal = {Journal of Business Research},
  doi    = {10.1016/j.jbusres.2011.07.029}
}

Citations in this library

Stored only when both papers are in the corpus — 3,229 citations exist upstream.

References

1994The Commitment-Trust Theory of Relationship Marketing

2003Evolving to a New Dominant Logic for Marketing

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity

2022Business Research Methods

2007Service-dominant logic: continuing the evolution

2004Co-creation experiences: The next practice in value creation

2006The Effect of Word of Mouth on Sales: Online Book Reviews

2004Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?

Cited by

2014Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation

2015Consumer engagement in online brand communities: a social media perspective

2017Social media in marketing: A review and analysis of the existing literature

2018Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications

2012Customer engagement in a Facebook brand community

2014The effect of social media communication on consumer perceptions of brands

2016Customer engagement with tourism social media brands

2013Online engagement factors on Facebook brand pages