Online engagement factors on Facebook brand pagesIrena Pletikosa Cvijikj, Florian Michahelles2013-01-25articleSocial Network Analysis and Mining764 citationsclosedNo readable copy stored yet — this record is metadata only.Digital Marketing and Social MediaMarketing and Advertising StrategiesMedia and Digital CommunicationAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 764 citations exist upstream.References1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1968The Discovery of Grounded Theory; Strategies for Qualitative Research1986Organizational Information Requirements, Media Richness and Structural Design2011Social media? Get serious! Understanding the functional building blocks of social media2009Social media: The new hybrid element of the promotion mix2001Brand Community2010Customer Engagement Behavior: Theoretical Foundations and Research Directions2011Consumer engagement in a virtual brand community: An exploratory analysisCited by2015Social media engagement behaviour: a uses and gratifications perspective2020The Role of Social Media Content Format and Platform in Users’ Engagement Behavior2016Consumer behavior in social commerce: A literature review2014Factors influencing popularity of branded content in Facebook fan pages2019Social media engagement behavior2017Customer engagement and the relationship between involvement, engagement, self-brand connection and brand usage intent2021Past, present, and future of customer engagement2020Live streaming commerce from the sellers’ perspective: implications for online relationship marketing