Service-dominant logic: continuing the evolution

Journal of the Academy of Marketing Science· 2007-08-01· article· 7,615 citationsclosed

Service and Product Innovation Customer Service Quality and Loyalty Management and Organizational Studies

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Stephen Louis Vargo, Robert F. Lusch (2007). Service-dominant logic: continuing the evolution. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-007-0069-6

@article{louis2007servicedominant,
  title  = {Service-dominant logic: continuing the evolution},
  author = {Vargo, Stephen Louis and Lusch, Robert F.},
  year   = {2007},
  journal = {Journal of the Academy of Marketing Science},
  doi    = {10.1007/s11747-007-0069-6}
}

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References

2003Evolving to a New Dominant Logic for Marketing

2007Managing the co-creation of value

2006Service-dominant logic: reactions, reflections and refinements

1971Social Marketing: An Approach to Planned Social Change

2006Competing through service: Insights from service-dominant logic

2006The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

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