The Service-dominant Logic of Marketing: Dialog, Debate, and Directions

Robert F. Lusch, Stephen Louis Vargo, Ruth N. Bolton, Frederick E. Webster

· 2006-01-01· article· 1,671 citationsclosed

Service and Product Innovation Customer Service Quality and Loyalty Management and Organizational Studies

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Robert F. Lusch, Stephen Louis Vargo, Ruth N. Bolton, Frederick E. Webster (2006). The Service-dominant Logic of Marketing: Dialog, Debate, and Directions.

@article{f2006the,
  title  = {The Service-dominant Logic of Marketing: Dialog, Debate, and Directions},
  author = {Lusch, Robert F. and Vargo, Stephen Louis and Bolton, Ruth N. and Webster, Frederick E.},
  year   = {2006}
}

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