Critical service logic: making sense of value creation and co-creation

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Christian Grönroos, Päivi Voima (2012). Critical service logic: making sense of value creation and co-creation. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-012-0308-3

@article{christian2012critical,
  title  = {Critical service logic: making sense of value creation and co-creation},
  author = {Grönroos, Christian and Voima, Päivi},
  year   = {2012},
  journal = {Journal of the Academy of Marketing Science},
  doi    = {10.1007/s11747-012-0308-3}
}

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