Home/Author

Christian Grönroos

64 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0003-0720-8819

Works

60 shown

Explaining the servitization paradox: a configurational theory and a performance measurement framework

International Journal of Operations & Production Management·2021·5 authors·Open access

109citations

Understanding the value process: Value creation in a luxury service context

Journal of Business Research·2020·5 authors·Open access

87citations

Viewpoint: service marketing research priorities

Journal of Services Marketing·2020·1 author·Open access

68citations

Higher education service quality, student satisfaction and loyalty

Quality Assurance in Education·2019·5 authors·Open access

164citations

Health service literacy: complementary actor roles for transformative value co-creation

Journal of Services Marketing·2019·2 authors·Open access

76citations

Reforming public services: does service logic have anything to offer?

Public Management Review·2018·1 author·Open access

150citations

On Value and Value Creation in Service: A Management Perspective

Journal of Creating Value·2017·1 author·Open access

146citations

Communication-in-use: customer-integrated marketing communication

European Journal of Marketing·2017·2 authors

159citations

Relationality in the service logic of value creation

Journal of Services Marketing·2015·3 authors

67citations

Consumer dominant value creation

European Journal of Marketing·2015·4 authors·Open access

105citations

What Can a Service Logic Offer Marketing Theory?

Routledge eBooks·2014·1 author·chapter

75citations

Reverse use of customer data: implications for service-based business models

Journal of Services Marketing·2014·3 authors

64citations

Design for Value Co-Creation: Exploring Synergies Between Design for Service and Service Logic

Service Science·2014·6 authors·Open access

198citations

The service revolution and its marketing implications: service logic vs service-dominant logic

Managing Service Quality·2014·2 authors

517citations

Conceptualising value co-creation: A journey to the 1970s and back to the future

Journal of Marketing Management·2012·1 author

501citations

The emergence of the new service marketing: Nordic School perspectives

Journal of service management·2012·2 authors

143citations

Critical service logic: making sense of value creation and co-creation

Journal of the Academy of Marketing Science·2012·2 authors

2,577citations

How Does Language Matter for Services? Challenges and Propositions for Service Research

Journal of Service Research·2012·2 authors

148citations

Making Sense of Value and Value Co-Creation in Service Logic

Työväentutkimus Vuosikirja·2012·2 authors·report·Open access

62citations

Value co-creation in service logic: A critical analysis

Marketing Theory·2011·1 author

1,592citations

Service as business logic: implications for value creation and marketing

Journal of service management·2011·2 authors

895citations

Adopting a service logic in manufacturing

Journal of service management·2010·1 author

286citations

A service perspective on business relationships: The value creation, interaction and marketing interface

Industrial Marketing Management·2010·1 author

656citations

Rethinking marketing communication: From integrated marketing communication to relationship communication

Journal of Marketing Communications·2009·2 authors

164citations

Marketing as promise management: regaining customer management for marketing

Journal of Business and Industrial Marketing·2009·1 author

231citations

Service logic revisited: who creates value? And who co‐creates?

European Business Review·2008·1 author

1,844citations

In Search of a New Logic for Marketing: Foundations of Contemporary Theory

·2008·1 author

79citations

Service Management and Marketing: Customer Management in Service Competition

·2007·1 author

892citations

On defining marketing: finding a new roadmap for marketing

Marketing Theory·2006·1 author

307citations

Adopting a service logic for marketing

Marketing Theory·2006·1 author

887citations

The relationship marketing process: communication, interaction, dialogue, value

Journal of Business and Industrial Marketing·2004·1 author

1,028citations

Service productivity

Journal of Business Research·2002·2 authors

595citations

The perceived service quality concept – a mistake?

Managing Service Quality·2001·1 author

491citations

Service Management and Marketing: A Customer Relationship Management Approach

University of Maribor digital library (University of Maribor)·2000·1 author·review·Open access

2,332citations

The NetOffer model: a case example from the virtual marketspace

Management Decision·2000·3 authors

224citations

Creating a Relationship Dialogue: Communication, Interaction and Value

The Marketing Review·2000·1 author

260citations

Relationship Marketing: The Nordic School Perspective

Sage eBooks·2000·1 author·chapter

119citations

Relationship Marketing

Journal of Business Research·1999·1 author

216citations

Internationalization strategies for services

Journal of Services Marketing·1999·1 author

212citations

Marketing services: the case of a missing product

Journal of Business and Industrial Marketing·1998·1 author

429citations

Value‐driven relational marketing: From products to resources and competencies

Journal of Marketing Management·1997·1 author

857citations

Keynote paper From marketing mix to relationship marketing ‐ towards a paradigm shift in marketing

Management Decision·1997·1 author

491citations

Relationship Marketing Logic

Asia-Australia Marketing Journal·1996·1 author

190citations

Relationship marketing: strategic and tactical implications

Management Decision·1996·1 author

581citations

The value concept and relationship marketing

European Journal of Marketing·1996·2 authors

2,180citations

Relationship Marketing: The Strategy Continuum

Journal of the Academy of Marketing Science·1995·1 author

504citations

Managing Customer Relationships for Profit: The Dynamics of Relationship Quality

International Journal of Service Industry Management·1994·3 authors

1,185citations

From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

Asia-Australia Marketing Journal·1994·1 author

2,349citations

Quo Vadis, marketing? Toward a relationship marketing paradigm

Journal of Marketing Management·1994·1 author

669citations

From Marketing Mix to Relationship Marketing

Management Decision·1994·1 author

1,410citations

From Scientific Management to Service Management

International Journal of Service Industry Management·1994·1 author

321citations

Has today's dominant marketing mix paradigm become a strait-jacket? A relationship building and management approach may be the answer. FromMix to Relationship Towards a Paradigm Shift in Marketing

·1994·1 author

167citations

The Marketing Strategy Continuum: Towards a Marketing Concept for the 1990s

Management Decision·1991·1 author

404citations

Service Management: A Management Focus for Service Competition

International Journal of Service Industry Management·1990·1 author

214citations

Relationship approach to marketing in service contexts: The marketing and organizational behavior interface

Journal of Business Research·1990·1 author

1,327citations

Defining Marketing: A Market‐Oriented Approach

European Journal of Marketing·1989·1 author

406citations

New Competition in the Service Economy: The Five Rules of Service

International Journal of Operations & Production Management·1988·1 author

86citations

SERVICE QUALITY: THE SIX CRITERIA OF GOOD PERCEIVED SERVICE QUALITY

·1988·1 author

852citations

Service marketing : Nordic School perspectives

·1985·2 authors·book

113citations

Strategic Management and Marketing in the Service Sector

·1984·1 author

1,667citations