Relationship MarketingChristian Grönroos1999-11-01articleJournal of Business Research216 citationsclosedNo readable copy stored yet — this record is metadata only.Customer Service Quality and LoyaltyMarketing and Advertising StrategiesCorporate Governance and ManagementAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 216 citations exist upstream.References1994Competing for the Future1995Developing relationships in business networks1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1984Strategic Management and Marketing in the Service Sector1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1987The new marketing—Developing long-term interactive relationships1995Building Service Relationships: It's all about PromisesCited by1998Implementing and Measuring the Effectiveness of Internal Marketing.2002Buyer–seller relationships along channels of distribution2008Customer orientation and innovativeness: Differing roles in New and Old Europe2009The influence of innovation orientation on the internationalisation of SMEs in the service sector2019Brand Trust and Brand Loyalty: A Moderation and Mediation Perspective2008Which retailers adopt a loyalty program? An empirical study2002Beyond the frills of relationship marketing2002Fostering Cooperation on the Internet: Social Exchange Processes in Innovative Virtual Consumer Communities