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The new marketing—Developing long-term interactive relationships · Study

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ArticleThe new marketing—Developing long-term interactive relationships

Evert Gummesson1987

Article1987

The new marketing—Developing long-term interactive relationships

Evert Gummesson

1,070 citations·0/0 files stored·Long Range Planning

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Service and Product Innovation

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References

1985The Reflective Practitioner: How Professionals Think in Action 1984The reflective practitioner: How professionals think in action 1985What is total quality control the japanese way 1973Organizational Buying Behavior

Cited by

2000Customer-Employee Rapport in Service Relationships 2000Relationship Marketing Activities, Commitment, and Membership Behaviors in Professional Associations 2004The relationship marketing process: communication, interaction, dialogue, value 2005A Customer Relationship Management Roadmap: What is Known, Potential Pitfalls, and Where to Go 1996Customer-sales associate retail relationships 1994Making Relationship Marketing Operational 2000Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services 2002Customer Relationship Management: Emerging Practice, Process, and Discipline

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Details

Year1987

Typearticle

Published1987-08-01

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations1,070

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/0024-6301(87)90151-8

openalex_workW2015789329

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