Home/Author

Evert Gummesson

70 works· latest 2022· 2 institutionscluster: provisional

h-index48

i1069

Citations15,501

Works here70

Most cited in this library

Qualitative Methods in Management Research.1993 · 2,306 citations
Whither Services Marketing?2004 · 1,242 citations
The new marketing—Developing long-term interactive relationships1987 · 1,070 citations
Making Relationship Marketing Operational1994 · 788 citations
Total Relationship Marketing2011 · 728 citations

Works

60 shown

Co-patenting, co-ownership, and co-ideation as drivers for university business innovation: the case of public universities in Spain

The TQM Journal·2022·4 authors·Open access

10citations

Once upon a time… technology: a fairy tale or a marketing story?

Journal of Marketing Management·2019·3 authors·Open access

16citations

Complexity and viability in service ecosystems

Marketing Theory·2018·3 authors·editorial

33citations

Value co-creation as a complex adaptive process

Journal of Service Theory and Practice·2017·3 authors

78citations

From relationship marketing to total relationship marketing and beyond

Journal of Services Marketing·2017·1 author

163citations

Case Theory in Business and Management: Reinventing Case Study Research

SAGE Publications Ltd eBooks·2017·1 author·book

Many-to-Many Marketing as Grand Theory: A Nordic School Contribution

Routledge eBooks·2014·1 author·chapter

120citations

Service Research Methodology: From Case Study Research to Case Theory

Revista Ibero-Americana de Estratégia·2014·1 author·Open access

12citations

Pesquisa em Serviços de Metodologia: Do Estudo de Caso em Pesquisa à Teoria

Revista Ibero-Americana de Estratégia·2014·1 author·Open access

8citations

The collective consumption network

Managing Service Quality·2014·3 authors

21citations

The theory/practice gap in B2B marketing: reflections and search for solutions

Journal of Business and Industrial Marketing·2014·1 author

48citations

Productivity, quality and relationship marketing in service operations

International Journal of Contemporary Hospitality Management·2014·1 author

42citations

Reinventing marketing strategy by recasting supplier/customer roles

Journal of service management·2014·3 authors

49citations

Value co‐creation and university teaching quality

Journal of service management·2012·2 authors

167citations

The emergence of the new service marketing: Nordic School perspectives

Journal of service management·2012·2 authors

143citations

Total Relationship Marketing

Routledge eBooks·2012·1 author·book

254citations

Total Relationship Marketing

Routledge eBooks·2011·1 author·book

728citations

Marketing as Value Co-creation Through Network Interaction and Resource Integration

Journal of business market management·2010·2 authors

408citations

2B or not 2B: That is the question

Industrial Marketing Management·2010·1 author

22citations

Transitioning from service management to service‐dominant logic

International Journal of Quality and Service Sciences·2010·3 authors

169citations

The Future of Service Is Long Overdue

Service science: research and innovations in the service economy·2010·1 author·chapter

16citations

B2B is not an island!

Journal of Business and Industrial Marketing·2009·2 authors·Open access

186citations

Service science, S-d logic and network theory. Integrating the perspectives for a new research agenda

SSRN Electronic Journal·2009·3 authors·preprint·Open access

13citations

Customer centricity: reality or a wild goose chase?

European Business Review·2008·1 author

136citations

Quality, service‐dominant logic and many‐to‐many marketing

The TQM Journal·2008·1 author

90citations

Exit services marketing -enter service marketing

Elsevier eBooks·2008·1 author·chapter

235citations

Case study research and network theory: birds of a feather

Qualitative Research in Organizations and Management An International Journal·2007·1 author

131citations

Exit services marketing - enter service marketing

Journal of Customer Behaviour·2007·1 author

180citations

Extending the service-dominant logic: from customer centricity to balanced centricity

Journal of the Academy of Marketing Science·2007·1 author

484citations

Hotel networks and social capital in destination marketing

International Journal of Service Industry Management·2006·2 authors

144citations

Qualitative research in marketing

European Journal of Marketing·2005·1 author

518citations

Whither Services Marketing?

Journal of Service Research·2004·2 authors

1,242citations

Return on relationships (ROR): the value of relationship marketing and CRM in business‐to‐business contexts

Journal of Business and Industrial Marketing·2004·1 author

356citations

Action research in marketing

European Journal of Marketing·2004·2 authors

92citations

Service Provision Calls for Partners Instead of Parties

Journal of Marketing·2004·1 author

34citations

All research is interpretive!

Journal of Business and Industrial Marketing·2003·1 author

332citations

Relationship marketing and a new economy: it’s time for de‐programming

Journal of Services Marketing·2002·1 author

170citations

Practical value of adequate marketing management theory

European Journal of Marketing·2002·1 author

197citations

Relationship Marketing in the New Economy

Journal of Relationship Marketing·2002·1 author

359citations

Are current research approaches inmarketing leading us astray?

Marketing Theory·2001·1 author

177citations

Total Relationship Marketing: Experimenting with a Synthesis of Research Frontiers

Australasian Marketing Journal (AMJ)·1999·1 author

128citations

Implementation Requires a Relationship Marketing Paradigm

Journal of the Academy of Marketing Science·1998·1 author

317citations

Productivity, quality and relationship marketing in service operations

International Journal of Contemporary Hospitality Management·1998·1 author

301citations

Productivity, Quality and Relationship Marketing in Service Operations

Gabler Verlag eBooks·1998·1 author·chapter

40citations

In search of marketing equilibrium: Relationship marketing versus hypercompetition

Journal of Marketing Management·1997·1 author

49citations

Relationship marketing and imaginary organizations: a synthesis

European Journal of Marketing·1996·1 author

286citations

Service Quality in Hospitality Organizations

·1995·3 authors·book

23citations

Making Relationship Marketing Operational

International Journal of Service Industry Management·1994·1 author

788citations

Broadening and Specifying Relationship Marketing

Asia-Australia Marketing Journal·1994·1 author

154citations

Service Management: An Evaluation and the Future

International Journal of Service Industry Management·1994·1 author

247citations

Qualitative Methods in Management Research.

Journal of the Operational Research Society·1993·3 authors

2,306citations