Pesquisa em Serviços de Metodologia: Do Estudo de Caso em Pesquisa à Teoria

Evert Gummesson

8 citations0/0 files storedRevista Ibero-Americana de Estratégia

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Business and Management Studies Business Strategies and Management Research Qualitative Comparative Analysis Research

Abstract

In this essay Prof. Evert Gummesson, Professor Emeritus at the Stockholm Business School (SBS) and pioneer in the studies in the fields of service, presented the use of case studies in academic research from a European perspective. The article was built through the perspective of service research that evolved to a strategic paradigm more recently. The essay stresses the importance and the proper use of case studies in academic research.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Imported from OpenAlex (CC0) — nothing here is generated.