Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm

Evert Gummesson

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Corporate Governance and Management

Abstract

Rethinking marketing classic market relationships special market relationships mega relationships - above the market relationships nano relationships - below market relationships does relationship marketing pay? relationship marketing and the new organization the genesis of relationship marketing in conclusion relationship marketing is a paradigm shift!

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