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The marketing strategy of a project-based firm: The Four Portfolios Framework · Study

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ArticleThe marketing strategy of a project-based firm: The Four Portfolios Framework

Henrikki Tikkanen2006

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Articlegreen2006

The marketing strategy of a project-based firm: The Four Portfolios Framework

Henrikki Tikkanen · Jaakko Kujala · Karlos A. Artto

104 citations·0/0 files stored·Industrial Marketing Management

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Corporate Governance and Management

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References

2006The Core Competence of the Corporation 1987Developing Buyer-Seller Relationships 1952Portfolio Selection 1997Exploring corporate strategy 1992The Changing Role of Marketing in the Corporation 1995The Comparative Advantage Theory of Competition 1994Dyadic Business Relationships within a Business Network Context 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing

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2012Impact of relationship value on project portfolio success — Investigating the moderating effects of portfolio characteristics and external turbulence 2008Project business as a research field 2012Impact of customer integration on project portfolio management and its success—Developing a conceptual framework 2022Multi-project management in inter-organizational contexts 2009Changing project business orientations: Towards a new logic of project marketing 2012Organizing in the context of global project-based firm—The case of sales–operations interface

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2008Project business as a research fieldarticle · 11 shared references 2007Customer portfolio analysis practices in different exchange contextsarticle · 11 shared references 2006Business relationship digitalization : a case study from the steel processing industryarticle · 11 shared references 2006The explanatory foundations of relationship marketing theoryarticle · 10 shared references 2012Impact of customer integration on project portfolio management and its success—Developing a conceptual frameworkarticle · 10 shared references 2012Impact of relationship value on project portfolio success — Investigating the moderating effects of portfolio characteristics and external turbulencearticle · 9 shared references

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Year2006

Typearticle

Published2006-10-18

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations104

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.indmarman.2006.03.006

openalex_workW2133454091

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2022Seven Decades of Project Portfolio Management Research (1950–2019) and Perspectives for the Future

2015Antecedents of project partnering in the construction industry — The impact of relationship history